Macintosh on Ulitzer
Apple users are nothing if not dedicated. The landmark form factor and user
interface innovations the company has ushered in over the last 25 years have
created a fiercely dedicated customer base.
There are Mac clubs, iPhone fan sites, and even online photo collections of
Apple logo tattoos!
All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and
much-anticipated launch of their new tablet computer.
A tablet is a touch screen minicomputer with a digital keyboard integrated
into the touch interface (no mechanical keys). Imagine a larger, thinner
The Apple tablet will likely rely on rich media and apps delivered over the
web from some sort of Apple hub. Ever notice how half the yuppie homes you
visit these days have a web-connected “kitchen laptop” set up? Now you
see the market for the tablet.
Google has nailed the ... (more)
New Media on Ulitzer
Social media marketing is hot hot hot. While the disjointed components have
risen and fallien with the VC tide for some time now, a coherent roadmap is
emerging for marketing a brand, product or service via social media. No
longer just a fad for college kids or a way to virally promote your fart app,
social media is emerging as a powerful and rapidly growing low-cost,
high-reward force for driving sales. The price tag is appealing and there
is no barrier to entry.
With billions now being bet by the major players on the need for brands to
have a mobile ad s... (more)
New Media on Ulitzer
Social networks are poised to be the most-effective marketing tool of the
next decade. Facebook is the biggest social network and word on the street is
they will announce location-sharing functionality very soon. While this new
feature will make Facebook more interesting and compelling for individual
users, location sharing is not new.
What would be new and what would interest me is if Facebook introduces
transformational marketing tools for brands that will link Facebook campaigns
to incremental visits to locations where real products can be purchased.
Over one hundred billion dollars is spent annually on “traditional”
online advertising, and each of the last three years have been prematurely
declared the year of mobile advertising. For too long, the promise of mobile
advertising has been based on technical, location-awareness-related advances
the industry has heralded as beneficial, while these same advances scared
This is finally changing and consumers are discovering simple, easy
iterations of mobile technology that provide simple, easy solutions for
problems they want solved. Saving money via special offers... (more)
Sometime this year, 50% of Americans will own a web-connected smartphone, yet
less than 20% of online retailers have websites optimized and formatted to
serve these mobile consumers.
I am calling this the “mobile commerce gap”. The reason for this inequity
between demand and supply, in my opinion, is because the internal resources
required for online retailers to properly develop a mobile commerce site have
been pulled in other directions, even as smartphone adoption rates have
exploded. As a result, a majority of online retailers are offering their
mobile customers a very poor ... (more)