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LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

LBS on Ulitzer Location Based Services on Ulitzer - Wikipedia defines an Achilles' Heel as, “A deadly weakness in spite of overall strength, that can actually or potentially lead to downfall. While the mythological origin refers to a physical vulnerability, metaphorical references to other attributes or qualities that can lead to downfall are common.” Google recently announced that they have reversed course and will no longer tolerate Chinese Government-imposed (in 2006) censorship of their Google China search engine results. The fallout from this might mean Google shuts down operations in the world’s second largest economy. The reason Google might bail out of China altogether (versus continue to submit to Chinese government censorship and control for the right to operate in China) is less about what objectionable terms or images might be displayed by a Google se... (more)

How Will Facebook Harness The Power Of Location...For Brands?

New Media on Ulitzer Social networks are poised to be the most-effective marketing tool of the next decade. Facebook is the biggest social network and word on the street is they will announce location-sharing functionality very soon. While this new feature will make Facebook more interesting and compelling for individual users, location sharing is not new. What would be new and what would interest me is if Facebook introduces transformational marketing tools for brands that will link Facebook campaigns to incremental visits to locations where real products can be purchased. These... (more)

Turning Point 2011: Mobile Commerce by the Numbers

Over the last 4 or 5 years there has been vigorous debate regarding when, exactly, the true potential of mobile will be realized. Mobile mapping, mobile TV, check-ins, mobile payments, push ads, games, QR Codes, NFC, Daily Deals, SMS, virtual mobile currency, pop-up ads, barcode scanning, coupons, and a litany of others have had their moment in the sun, but none have generated commerce upside at a truly transformational level. Turning Point 2011 Finally, as 2011 came to a close, we saw real, tracked and reported numbers that were far too numerically impressive to be dismissed as a... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

New Media on Ulitzer - Social Media Marketing Is Hot Hot Hot

New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad s... (more)