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LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

LBS on Ulitzer Location Based Services on Ulitzer - I am up late January 5th and have been awaiting the first news stories from the big Vegas Consumer Electronics Show (CES) about the new Google phone, the Nexus One. I just Googled up the first piece (from 33 minutes ago) from, of all sources, the Montreal Gazette. In the final few sentences they capture the essence of the real disruptive innovation threat this bold Google Phone poses to business as usual for US Carriers and, I would imagine, people are applauding! Here is the quote, “Google Voice automatically links certain cellphones with home and business lines, bypassing existing cellular networks. Users must be within range of a wireless Internet connection for it to work. In cities such as Boston and Toronto, where Wi-Fi Internet networks will soon blanket the urban area, the software will allow consumers to s... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the informat... (more)

How Will Facebook Harness The Power Of Location...For Brands?

New Media on Ulitzer Social networks are poised to be the most-effective marketing tool of the next decade. Facebook is the biggest social network and word on the street is they will announce location-sharing functionality very soon. While this new feature will make Facebook more interesting and compelling for individual users, location sharing is not new. What would be new and what would interest me is if Facebook introduces transformational marketing tools for brands that will link Facebook campaigns to incremental visits to locations where real products can be purchased. These... (more)

Mad Men: Are Agencies Helping Or Hurting Mobile?

Wilson Kerr (@WLLK) is a former Tele Atlas exec and started Location Based Strategy, LLC in 2007 to help clients harness the power of location. Contact him today to learn more. _____________________________________ Last Monday, I attended an event at MIT in Boston. It was a standard panel-style presentation/discussion, with a moderator, sponsored by Nokia (thanks for the turkey wraps and little red gourmet cupcakes). It “sold out” in advance and I’d guess at least 200 people were there. It was, literally, standing room only. Billed by organizers (Mobile Monday Boston) as a way f... (more)