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LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

Over one hundred billion dollars is spent annually on “traditional” online advertising, and each of the last three years have been prematurely declared the year of mobile advertising. For too long, the promise of mobile advertising has been based on technical, location-awareness-related advances the industry has heralded as beneficial, while these same advances scared consumers away. This is finally changing and consumers are discovering simple, easy iterations of mobile technology that provide simple, easy solutions for problems they want solved. Saving money via special offers/coupons at known, nearby business locations is the best example and Groupon and their kind have driven socially-promoted savings on purchases that can be measured in increments of $Billions. The Bridge to Mobile Commerce: Deals and Group Buying Groupon is the fastest growing technology comp... (more)

Did Yelp Catch The First Anti- Google Wave?

LBS on Ulitzer Location Based Services on Ulitzer - On December 21st, as we all got ready for the 2009 Holiday “unplug”, it was reported that local business rating and review information aggregator Yelp rejected a hefty $500+Million takeover offer from Google. Bold move, but why did they walk away? No one seems to be certain. Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by o... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

Nokia Follows Google But Can They Capitalize In The US?

Nokia's newly-announced free navigation is being positioned as a planned part of their Location Based Services (LBS) offerings, delivered via their "Ovi" web services platform. Is "free nav" from Nokia a part of a plan, or a defensive reaction to try to take back lost smartphone market share and try to establish a US beachhead in the face serious pressure from "new" movers and shakers like Google, Apple, RIM, Palm, and others? It certainly seems Nokia had no choice but to go this route, as they are in market share freefall and have had no answer for the beloved iPhone, years af... (more)

Why Social Media Check-Ins Could Bridge the ROBO Gap

Badges, Passports, the Creator, the Founder, the Mayor, getting a Pin, picking up a raccoon..This is the language of the newest phenomenon to hit the location-enabled social media marketing world. I am talking about Social Networking Games. No longer only for geeks and geocachers, these are real tools for seeing where your friends are, in real time, as they “check-in” to locations and share what they are doing. Since the device knows where it is, you can only check in to a location you are visiting. While mobile location sharing is not new, incentives that tap our competitive si... (more)