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LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, thinner iPhone. The Apple tablet will likely rely on rich media and apps delivered over the web from some sort of Apple hub. Ever notice how half the yuppie homes you visit these days have a web-connected “kitchen laptop” set up? Now you see the market for the tablet. Google has nailed the ... (more)

New Media on Ulitzer - Social Media Marketing Is Hot Hot Hot

New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad s... (more)

How Will Facebook Harness The Power Of Location...For Brands?

New Media on Ulitzer Social networks are poised to be the most-effective marketing tool of the next decade. Facebook is the biggest social network and word on the street is they will announce location-sharing functionality very soon. While this new feature will make Facebook more interesting and compelling for individual users, location sharing is not new. What would be new and what would interest me is if Facebook introduces transformational marketing tools for brands that will link Facebook campaigns to incremental visits to locations where real products can be purchased. These... (more)

Show Me the Money: Mobile and Social Commerce Set to Converge in 2011

Over one hundred billion dollars is spent annually on “traditional” online advertising, and each of the last three years have been prematurely declared the year of mobile advertising. For too long, the promise of mobile advertising has been based on technical, location-awareness-related advances the industry has heralded as beneficial, while these same advances scared consumers away. This is finally changing and consumers are discovering simple, easy iterations of mobile technology that provide simple, easy solutions for problems they want solved. Saving money via special offers... (more)

Understanding The “Mobile Commerce Gap”

Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand and supply, in my opinion, is because the internal resources required for online retailers to properly develop a mobile commerce site have been pulled in other directions, even as smartphone adoption rates have exploded. As a result, a majority of online retailers are offering their mobile customers a very poor ... (more)