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LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

A recent report by E-Consultancy on the Value Of Social Media, shows some interesting statistics on the level of use of social media by over 400 companies surveyed and the general “experimental” stage most are in, regarding this new way to reach consumers. Few would argue that there is a big opportunity for companies to take advantage of the myriad of social media marketing options. But this same myriad can be confusing and the options are evolving at a blistering pace. For brands and agencies used to traditional media campaign timelines and planning, it can be daunting to simply keep up with the options available, let alone form a coherent strategy that dovetails with current messaging. Given this, it’s not surprising that few companies have a firm grasp on the subject. The ROI Problem A pressing question for those dipping a toe in the social media waters is how ... (more)

New Media on Ulitzer - Social Media Marketing Is Hot Hot Hot

New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad s... (more)

Turning Point 2011: Mobile Commerce by the Numbers

Over the last 4 or 5 years there has been vigorous debate regarding when, exactly, the true potential of mobile will be realized. Mobile mapping, mobile TV, check-ins, mobile payments, push ads, games, QR Codes, NFC, Daily Deals, SMS, virtual mobile currency, pop-up ads, barcode scanning, coupons, and a litany of others have had their moment in the sun, but none have generated commerce upside at a truly transformational level. Turning Point 2011 Finally, as 2011 came to a close, we saw real, tracked and reported numbers that were far too numerically impressive to be dismissed as a... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

Google Voice On The New Google Phone

LBS on Ulitzer Location Based Services on Ulitzer - I am up late January 5th and have been awaiting the first news stories from the big Vegas Consumer Electronics Show (CES) about the new Google phone, the Nexus One. I just Googled up the first piece (from 33 minutes ago) from, of all sources, the Montreal Gazette. In the final few sentences they capture the essence of the real disruptive innovation threat this bold Google Phone poses to business as usual for US Carriers and, I would imagine, people are applauding! Here is the quote, “Google Voice automatically links certain cell... (more)